Free email marketing with auto responders have been a popular marketing tool for many online marketers since 1999. Email marketing is actually a very cost effective method to retain customers and also to attract new customers. Why is that so? Well, before we go into that, we should understand how an auto responder works.
An auto responders is a software that helps you manage the email addresses of your clients and thus when you have a promotion to send to them, you can send them an email about it. Voila, instant free email marketing with autoresponders as the main engine behind it.
Free email marketing with autoresponders help the your clients to keep up with your latest offers and also to show your customers that your company is constantly in update and improvement.
Actually, marketing with autoresponders on the whole isn’t really free. So why is free email marketing with autoresponders as a marketing strategy not really free? That’s because firstly you need to spend some money to attract the traffic into your website before you capture the emails of your customers. Later, when they subscribe to your site, you can only get them to give you their email addresses.
BUT… further promotions is free because the price paid to acquire these customers are already paid for. Thus 2nd email on promotions onwards are officially deemed to be free email marketing with autoresponders.
You can find many autoresponders in the market that charge a montly fee or a standalone server side script which you can buy and install in your server to help you do free email marketing with autoresponders. Personally, I would choose the latter as it only incurs a one time fee. Of course, monthly subscription services offer technical support and upgrades periodically as they charge more to maintain these perks.