Performing a direct email mail marketing can improve a company’s performance. There was once I met a supplier from China who mentioned that his business was not bad but to expand beyond his territory is so difficult as he has no idea how to bring his business to an international level.
So we sat down and worked out a deal together. To properly get exposure to the outside world, his business need to be able to cater for all the countries in the world. Incidentally, he is selling plastic furniture and this is not an issue at all. So I suggested that he builds an English website and upload his products there. But that’s not all. What is important to help him keep a database of customer which he can send repeat offers to is to do Direct Email Mail Marketing.
Besides that, he also allocated 5 working staff to shift their focus in handling email queries that come their way. This has given a personal touch and increase the customer service element in Direct Email Mail Marketing.
Needless to say, after 1 year down the road, his customers are more responsive to him and his business increased by 300%. This is only one year. He casually mentioned to me that he has about 3,600 subscribers to his auto responders and he is really glad. It’s like calling a meeting with 3,600 people worldwide everytime you have something to offer. The feeling is great especially when he knows that a percentage will respond to his Direct Email Mail Marketing.